Let’s make a plan for your dream art business!
It’s hard to know where to even begin when you’re building a creative business, so I’ve made this 45 minute class to help guide you in creating a strong & sustainable plan for earning an income as an artist.
What artists are saying:
By the end of this class, you will have:
A strong direction for your business
We’ll cover important things like how business works for artists, but also how to define your goals and values so that you can choose a business direction that is sustainable and enjoyable for you. I’ve made a 22 page pdf workbook to guide you through making a simple business plan.
A target customer, and a product to sell to them
Learn how to understand who your target customer is - and importantly - what you can sell to them that will benefit both of you. There’s room to brainstorm in the workbook and I’ll provide examples to help.
A plan to market your product
Once you’ve decided on a product to sell to your target customer, I’ll help you find a strong marketing option that works well for you and your goals. I’ll talk about reaching your audience on social media specifically, but I’ll also talk about other marketing options as well.
What you get in the class:
45 minutes of video lessons, pre-recorded and broken down into 11 videos
A 22 page pdf workbook to help you plan your business
Lifetime access: revisit the lessons anytime
25% off my deep dive business class: Start A Successful Art Business (for when you’re ready for deeper business chats)
10 Lessons
The class is broken down into 10 individual lesson videos (+ an introduction) to help you take on the information at your own pace.
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You don’t need a degree in business to learn the basics of making money from your own creativity, we can cover those basics in this small module, right here.
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In this lesson we’ll get some clarity on your goals, because before we even start a business journey we need to understand what we want to achieve and why we want to achieve it.
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In this lesson you’ll choose a general path for your business to take by figuring out what types of products or services would be a good fit for your path and your values, and also what forms of marketing would be a good fit for you as well.
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The better you can understand your potential customer, the better you can serve them, and the better you can do that, the more likely they are to convert to a paying customer.
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In this lesson we get more specific by creating a product or service you want to sell to make money in your business. You might eventually have a few income streams, and that can be part of your plan, but it’s a good idea to be clear on what those are and what you’re going to prioritise.
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In this lesson we’ll talk about how you’re going to market your product to your customer, develop a relationship with them and tell them about your product. This is marketing, and we’re going to use a basic sales funnel like we spoke about in the Business Basics module
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In this lesson you’ll learn about growing an audience on social media, building a relationship with that audience and eventually driving sales to your products.
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It’s time to address the slightly less exciting but super important part of business which is getting on top of finances and legalities. I can’t give you specific advice here, but we can talk about the general things to consider when you’re putting this plan into action and taking the first steps.
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It’s time to bring together everything that we’ve discovered throughout this class into one place. You should have collected all of the pieces of the business equation that we talked about in the beginning, so let’s summarise by bringing all of those pieces together to make your vision extra clear.
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Now you have a plan to get started with your very own creative business and I’m so excited for you to make your dreams a reality. We’ve covered the basics of business, who your customer is, chosen a product and learned some marketing basics, now I just have a few tips for getting started.
Let’s get started!
Lifetime access
Prices are displayed in USD.
$25
✓ Full access to my 45 minute ‘Plan Your Creative Business’ video class
✓ 22 page pdf workbook to plan your business
✓ 25% off my deep dive class ‘Start A Successful Art Business’
Not sure if you’re ready to commit?
Download the first few pages of my Plan Your Creative Business Workbook for free to see if it feels like a good fit for you!
Class FAQ
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Yes! This class is also on Skillshare so you may have already seen it, but I wanted to host it here to give you the option to have lifetime access without a subscription.
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If you’re a creative person with dreams of turning your passion for art into a small business then I’m excited to help you in this class to get clarity about the direction that you want to take as you get started on your business journey.
I’ll be guiding you through some brainstorming sessions to help you understand how you can define a path for creating an income from your art in a way that suits your values, plus sharing a few fundamentals of business to make sure that you’re set up for success from the beginning.
We’ll be covering:
Some business basics
Defining your goals
Choosing a general path to take
Understanding your customer
Creating a product for that customer
Choosing how you’ll market that product
Growing an audience on social media
Dealing with finances and legal requirements
Then we’ll bring everything together
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This class, ‘Plan Your Creative Business’, was the first class that I made and is a broad introduction to the things you need to know to plan your art business. It’s 45 minutes long and comes with a 22 page workbook.
My deep dive class, ‘Start Your Successful Art Business’ is a much more in depth class that covers everything in the original class but in more detail, plus some new topics. It’s 3 hours long and comes with a 75 page workbook.
Because some of the foundational information overlaps, you get 25% off ‘Start Your Successful Art Business’ if you buy this introductory class first and then choose to purchase the second class.
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This class is for creative people who are ready to turn their love for art into a successful small business that gives them more freedom and flexibility in their lifestyle, but maybe don’t yet have the time or money to commit to a longer course.
Whether you're a traditional painter, digital artist or serial crafter, this class will help you build a business plan for how you could turn your creative skills into products or services that actually sell.
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I'm hosting it here on my website so you can access everything right here once you make a free Squarespace account.
Everything will be pre-recorded video lessons so you can watch it in your own time without a time-limit.